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In 2009, the Italian fashion industry very bad start, which owns brands such as Gianfranco Ferre and Malo clothing group IT Holding announced that due to their inability to pay off the debt filed for bankruptcy protection, and data show that in 2008 the Italian fashion industry as a whole declined 4 percent in sales and more is expected to decline this year to reach 5%. Mario Boselli, president of the Italian Fashion Association, said the beginning of the Italian fashion has been facing unprecedented difficulties. Of course, Dolce & Gabbana and Giorgio Armnai such as zero-liability company, an economic crisis brought about enormous business opportunities for them, but some heavily indebted companies have to face the risk of bankruptcy.

In addition to several large groups such as Ermenegildo Zegna, the Italian fashion textiles to a large number of small-scale companies, a considerable portion of today is still the family business. These companies most likely to become victims of the financial tsunami. This year in April, out of huge sums of money in aid of the auto industry, the Italian Government to the fashion industry to put 160 million euros of financial assistance to help small and medium enterprises out of difficulties. In the nearly three months after the Milan Men’s Week, Boselli called “the performance of the retail market over the past Ed Hardy two months, exceeded expectations,” the advent of discount period, as well as industrial output growth of 1.1% were so Boselli see dawn. However, the current situation remains tense, because the United States, Japan and the Russian market downturn, the Italian fashion in the first quarter, exports fell 16.2%.

Counterfeit infringement is definitely not placed in front of the new fashion in Italy, but until the beginning of this century, many of them are still dismissive of the Italian brand, identification of counterfeit goods can only afford to buy genuine grant to Ed Hardy attract the consumers. However, as technology advances, today’s counterfeit enough confused as real ones, so that those who meet in their own “Made in Italy” have drawn attention from manufacturers of the title. The study found that in Italy alone, the market value of counterfeit goods up to 64 billion dollars, Liu Cheng is a fashion and accessories products, in the past decade, as a result of the rampant counterfeit brand for loss of profits, so that at least four million people lost their jobs.

Aware of the threat of counterfeit goods, the Italian fashion industry has stepped up efforts to control trade in counterfeit goods, using legal means to punish producers of counterfeit goods through the Customs and Excise Department to monitor the illegal trafficking, many of the brand and trying every way to get their products constantly Ed Hardy refurbished , increase costs, making it difficult to be copied. The problem is that the Italian fashion industry has yet to find an effective solution to the counterfeit problem. The legal profession suggested that the fashion industry to work together to deal with counterfeit goods manufacturers, because they generally do not just copy a brand product, but each brand Ed Hardy each other competitors, will strictly adhere to its own trade secrets, it is not possible cooperation.

2008/09 Autumn / Winter major European exhibition shows a Ed Hardy number of ecological science and technology is leading the company’s growth.

08/09 Autumn / Winter of the most eye-catching trend is somewhat arbitrary and elegant, elegant style. In addition, a number of other trends also emerged from. Whether it is the beginning fabrics exhibition in Munich (Munich Fabric Start), the first textile exhibition in Milan, Italy (Milano Unica), or later the international fabric fair in Paris (TEXWORLD) and Paris Première Vision (PREMIERE VISION), in the This is a three-week marathon Ed Hardy of the exhibition period, all show the number of international buyers have been basically stable.

Compared with the previous year, only the Munich Fabric Fair (755 exhibitors) and Paris Première Vision has increased the number of visitors. The number of visitors to the rest of the show has not changed or decreased slightly.

Held in conjunction with other professional exhibitions Ed Hardy and fashion show to go to attract a large number of U.S. designers, such as ITMA Munich International Textile Machinery Industry Exhibition and the United States held in New York and London fashion show. U.S. dollar, the yen’s weakness has also restricted some professionals in the two countries to visit Europe. In addition, the Jewish holiday of Yom Kippur also Ed Hardy affected the number of visitors.

At the same time, the reporter noted that Terminator christian audigier and the Blazer two shoes are different from the overall color on the Air Max 1, using gold as the main colors to match Chinese traditional purple-red. “Golden Yellow represents the golden autumn, purple-red color of red bean paste cakes color. Sweetened bean paste and then it should be more black side, but taking into account the black felt too boring, add some red and make the whole pairs of shoes, some warm feeling.” Resistance g the company’s design staff told reporters, “the pattern on the shoe is also a major feature. dark clouds on the Moon from the story pattern, while the golden part of the daisy pattern of Chinese calligraphy is used to reflect the atmosphere and the Chrysanthemum special petal shape, because the goods are christian audigier Mid-Autumn Festival moon chrysanthemum traditional content. ”

In fact, three of the most exciting parts of shoes lies not only in color, but also because shoes that round “moon cakes” and the rabbit outline LOGO. We see that these two graphics with a special commemorative significance as well as christian audigier into the fashion features, impressive.

Liz Claiborne New York, with Creative Director Calvin Klein  Isaac Mizrahi, designs and markets an extensive range of snappy, confident and comfortable women’s apparel, accessories and home products. The brand delivers fashion, quality and classic style domestically and internationally via wholesale and retail channels including department stores, specialty stores, on-line and in outletThe brand is owned and operated by Liz Claiborne Inc.
“With the new Liz Claiborne New York line, the company has perfectly paired style and value, extending its appeal to a new community of shoppers,” said Diane Hessan, CEO of Communispace. “By listening directly to consumers, Liz Claiborne is demonstrating its Calvin Klein  continued retail leadership while gaining deep, actionable insights that are so vital in this economy. This community underscores the company’s ongoing commitment to connecting with real-life women and designing products to fit their real-life needs.”Â�
McTague continued, “This is a strategic imperative to consistently dialogue with our customer! Who she is, what she thinks and cares about, what influences her and her friends is vital to meeting and exceeding her desires and expectations. This brand is incredibly Calvin Klein  invested in our woman, and we will relentlessly seek to enrich her life with fashion, ease and great price-value.”

 

The start of back-to-school season failed to entice consumers in July, providing another dismal report card for the underachieving retail industry.

The continued weakness — a result of consumer anxiety about job security and falling home values — could signal trouble for the all-important holiday season. And with consumer spending accounting for about two-thirds of U.S. economic activity, it also raises doubts that the economy is poised for a rebound any time soon.

“The consumer is still under pressure and things were really sluggish again,” said Ken Perkins, president of research company Retail Metrics Inc. “It was just too much for the retailers to overcome.”

Total retail sales fell 5.1%, according to Thomson Reuters’ survey of 30 major chain stores. That was worse than the negative 4.6% average for the year through July and marked the second-weakest month for retail sales in 2009, the information company said.

There were significant double-digit sales declines at such popular chains as teen retailer Abercrombie & Fitch Co., which posted a 28% decrease; luxury chain Saks Inc., down 16.3%; and American Apparel Inc., the Los Angeles chain known for its colorful basics and racy ads, with a 13% drop.

At South Coast Plaza in Costa Mesa this week, Diane Bushly left empty-handed except for a dessert she bought for $3. These days, the auditor instructor from Denver said, “we’re lookers, not shoppers.”

“I look at it and say, ‘Do I really need it?’ ” she said of her recent shopping habits. “If I don’t, then I don’t buy it.”

Sales last month were hampered by lean inventories, colder-than-usual weather in some regions of the country and a shift of sales-tax holidays from July to August in most of the dozen or so states that have them.

Perkins also suspected that consumers who bought new cars through the government’s “cash for clunkers” program could be shutting their wallets to other discretionary purchases.

“An additional $300, $400 in car payments a month is going to come out of somewhere,” he said. “My guess is that’ll siphon some money away from traditional mall-based retailers.”

The retail picture seemed particularly weak on the West Coast, said Betty Chen, an analyst at Wedbush Morgan Securities in San Francisco.

Several retailers “did call out the West as one of the slower regions for them,” she said. “Because of the housing market and unemployment, we’re trending above the national average, so that continued to hurt many companies because spending continues to be down.”

Results are based on sales at stores open at least a year, known as same-store sales and considered an important measure of a retailer’s health. The sales report doesn’t include Wal-Mart Stores Inc., which has stopped posting monthly shopping numbers.

Retail experts are hoping that back-to-school season, which started in July and is now in full swing, will motivate parents to hit the malls with their kids for clothes and other school-related items.

But many parents said that this year, thrifty is in. Teen apparel was the worst-performing sector last month, Thomson Reuters said.

“We haven’t spent any money yet and he’s starting school next week,” Brigitte Meyer, a stay-at-home mom from Valencia, said of son Jonathan, 8, while browsing at South Coast Plaza this week. “We just have not been shopping.”

Shawn Filbin, who has three children between ages 10 and 14, said there was no shame in cutting back anymore because “so many people are doing it.”

“We’re going to get a few things, but there’s not going to be a big spending spree,” she said of her family’s back-to-school plans.

Still, Chen said parents could just be waiting until later to begin their shopping.

“I think the bulk of the spending will happen when teens and parents really need it,” she said. “We might see a lot of the spending push into September of this year.”

Not surprisingly, retailers that sell relatively inexpensive goods saw the best results. Ross Stores Inc. and TJX Cos., which operates off-price chains T.J. Maxx and Marshalls, both performed better than analysts had projected with sales increases of 4% each.

Kohl’s Corp. beat expectations for a 3.2% sales decline by posting a 0.4% increase; the company subsequently raised its quarterly outlook. Chief Executive Kevin Mansell said in a statement that the chain had strong same-store sales increases in accessories, home goods and footwear.

But sluggish consumer spending still hit value retailers such as Costco Wholesale Corp., which reported a 7% drop, and J.C. Penney Co., with a 12.3% sales decline.

Retailers said that despite the tough economic climate, they were still looking for ways to attract shoppers.

Classic apparel brand Gap is officially rolling out a line of premium denim next week that the company hopes will boost sales and improve its clout with trendy young shoppers. Its parent, Gap Inc., also operates the Banana Republic and Old Navy chains and reported that sales fell 8% last month.

Although many retailers have moved away from the massive discounts seen early this year, consumers with stable financial situations said it’s still a great time to shop.

At South Coast Plaza this week, upscale retailers including Emporio Armani, Barneys New York Co-Op and Charles David were advertising their latest sales with signs and window displays.

“I’ve spent more in the last year than I have in my entire life,” said Pamela Graham, 52, a merchandiser for DKNY who shopped at South Coast Plaza and Newport Beach’s Fashion Island in the same day. “I make the same amount of money, so as long as I don’t lose my job, I keep spending.”

While old standbys including Levi’s, Lee and Wrangler are still seeing sales increases that likely will continue in the coming year, sales increases for pricey premium jeans will likely occur only in the under-$200 category, according to market research firm NPD Group.

Sales of these and even pricier jeans had soared deep into the recession — up 17% last year alone, says NPD — as retailers and apparel makers benefited from a largely recession-resistant jones for jeans. But really pricey denim pants may be falling out of fashion.

“The economy shifted, and all of a sudden those outrageous prices actually look outrageous,” says NPD chief retail analyst Marshal Cohen. “The superpremium jean business has dropped off tremendously because the inspirational shoppers aren’t going up that high, and luxury customers aren’t buying two or three pairs anymore.”

Still, as retail strategist Todd Hooper of Kurt Salmon Associates, says, “Premium denim is too big to fail.”

While at least one high-end manufacturer boasts of planning no adjustments for the coming year, others have dropped prices and are offering additional product lines to consumers who want the brand appeal without the $300-plus price tags. And Gap plans to take advantage of the downscaling of denim next month when it introduces a $60 line of what it says are great-fitting jeans designed in part by hires from premium jean companies.

Total jeans sales were up 2.3% for the three months ended in February, NPD says, while apparel sales overall declined 6.3% for the same period.

That three-month period was the most challenging in terms of consumer spending, so any growth during that time is significant, Cohen says.

Shoppers such as Debi DeFrank, 42, helped drive the recession trend of jeans-buying. DeFrank, a Fox News makeup artist from Ellicott City, Md., owns about 25 pairs, including several by high-end manufacturers True Religion, 7 for All Mankind and Citizens of Humanity.

“I’m always looking for the pair of jeans that fits the best,” says DeFrank. “Then I go and shop some more and say, ‘No, these are the ones that fit me the best.’ “

DeFrank, who travels extensively for work, says jeans are the perfect thing to pack. “I don’t want to have to put dress pants in my suitcase.”

Instead, she wears a pair of her many light-colored jeans by day and her darker ones with heels at night for dinner. There are skinny jeans for certain boots and every other possible cut to go with the dozens of shoes and 10 pairs of boots she owns.

Opening their own stores

Still, with record drops in sales at luxury department stores, makers of pricey jeans can’t rely on devoted customers like DeFrank for survival. So they are rapidly opening their own stores, diversifying into other apparel and shifting more to lower price points. They’re also trying to communicate why their jeans are worth hefty price tags.

“We really don’t believe consumers today understand the value of premium denim,” says Topher Gaylord, president of 7 for All Mankind, which is owned by VF. “It’s the whiskering of the denim, the wash … and taking raw denim and creating artistic interpretation.”

Much of Hollywood, Gaylord says, knows the “idea is to have a pair of jeans that look like you’ve owned them for 20 years.” And he says the hand distressing and other denim treatments make his production costs 10 times higher than jeans sold in the mass market.

But it’s been hard these days to convince regular customers that such care should add more than $100 to the price. So at 7 for All Mankind, about 95% of the company’s jeans are now less than $200, up from 70% a year ago.

True Religion, which sells jeans that top out at $398, says its wholesale sales were down 17% in the first quarter, and sales at its stand-alone stores were down about 10%. It’s opening stores as fast as it can — more than 30 in the last year — but experts say it is still hampered by its reliance on luxury department stores.

“They’re still growing rapidly, but obviously the rate of growth will slow down,” says retail stock analyst Jennifer Black. “The question becomes, ‘Are people going to continue to spend $250 and, in some cases, over $300 for jeans?’ “

Black, who has dozens of pairs of premium jeans in her closet, says department stores are buying more of the $200-and-under jeans for the fall, a segment in which manufacturers like True Religion have scant offerings.

But True Religion says it isn’t going to shift its strategy.

“Fashion-conscious consumers are spending less in this current environment, but when they shop, they look for products that stand out,” says True Religion CEO Jeffrey Lubell. “Our innovative products oftentimes cost more to make, so our strategy does not contemplate reducing our jeans’ prices.”

Lucky, which sells jeans from $99 to $139, is well-positioned for the downturn, says Bill McComb, CEO of Liz Claiborne, which owns Lucky, because it isn’t selling at the upper reaches of denim. The company also got a jump-start on competitors by opening specialty shops, where it can control its promotions and displays. But, as with 7 for All Mankind and True Religion’s stand-alone stores, Lucky often finds it has to compete with department stores, which are discounting their jeans faster than they’d like.

Privately held premium-denim company Citizens of Humanity doesn’t release sales numbers but, “Our business is not what it was last year,” says Chief Operating Officer Gary Freedman. Still, he says, it’s better than expected, and the company hopes to steal more sales with its recent introduction of “super stretch denim.”

Like its competitors, Citizens is expanding beyond denim. It will offer knit tops for the holiday season, allowing “our customer base to buy Citizens of Humanity products at a lower price.”

After all, as retail brand and design expert Ken Nisch notes, you can sell “three or four tops for every bottom.” Jeans makers, he says, have to become “lifestyle companies” with non-denim clothes and accessories to thrive.